Project Description

MAN OF THE HOUSE

A partnership with P&G Productions, Man Of The House was born out of the simple insight that more men, particularly dads, were taking on more responsibilities that traditionally have been associated with moms.  That trend has certainly continued.

Man Of The House represented a significant innovation in marketing, where brands use the media’s playbook to create experiences to engage new, emerging audiences. It was one of those programs that opened up the potential for modern content marketing.

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