Project Description
A THOUSAND PROJECTS
![Rustoleum](https://magneticcs.com/wp-content/uploads/2019/02/Rustoleum-300x43.png)
Magnetic helped Rust-Oleum create a project taxonomy, or a map of the interests and behaviors across the do-it-yourself, design space. This taxonomy served as a key planning tool, powering Rust-Oleum’s editorial approach to creating the currency in their category – the project.
Magnetic helped implement this planning tool to inform and inspire Rust-Oleum’s “Thousand Projects” initiative.
![MCS_logo_vertical_logoKnockout_white](https://magneticcs.com/wp-content/uploads/2019/02/MCS_logo_vertical_logoKnockout_white-e1550679527705.png)