If content is king, distribution is the ace. High quality content is a critical business asset; however, if that content never makes contact with your target audience, then you are talking to yourself.
Neither earned or paid media are free. They both require resources and management. Magnetic takes a comprehensive approach to planning media and content distribution, by first analyzing the path-to-purchase journeys customers take, then planning an holistic media experience that maps to these journeys as well as your marketing objectives. These media experiences balance short-term results with longer-term sustainability.