STRATEGY

We believe strategy lives at the intersection of marketing objectives and the journeys customers take as they explore and shop categories. We first analyze these customer journeys to reveal insights around their unmet, emotional needs and decision making process to uncover opportunities for interaction.

We model audience insights into a framework that informs the planning of experiences focused on attracting these audiences and maintaining their attention.  Our strategies also inform editorial planning and user-experience architecture, organic and paid distribution as well as analytics, measurement and data management needs.

  • Customer Research
  • Audience Modeling
  • Persona Development
  • Content Strategy
  • eCRM Strategy
  • eCommerce Strategy

CREATIVE

CREATIVE

We believe that content is a critical business asset and we approach creation of digital experiences through the lens of the customer, to ensure that we deliver the utility that serves their needs.

Magnetic pioneered the “Studios” model, employing highly experienced generalists capable of sourcing and producing some of the finest content in the industry. Our model helps brands right-size comprehensive content marketing solutions, supplementing brand capabilities with the appropriate subject matter experts. Read more about Magnetic’s “Brand As Publisher” point of view at the Content Marketing Institute.

  • UX Planning & Architecture
  • Web & Email Design and Development
  • Editorial Mission
  • Scale Content Development
  • Editorial/Influencer Recruitment
  • Video Production
  • Digital Ad Creative

MEDIA

MEDIA

If content is king, distribution is the ace. High quality content is a critical business asset; however, if that content never makes contact with your target audience, then you are talking to yourself.

Neither earned or paid media are free. They both require resources and management.  Magnetic takes a comprehensive approach to planning media and content distribution, by first analyzing the path-to-purchase journeys customers take, then planning an holistic media experience that maps to these journeys as well as your marketing objectives. These media experiences balance short-term results with longer-term sustainability.

  • Integrated Media Planning
  • Digital Media Buying
  • SEO, Paid Search & Social
  • Content Discovery
  • Programmatic

ANALYTICS

ANALYTICS

Everything we do is data-driven. We use it to understand how customers are behaving and how we should engage them. Data reveals how effectively and efficiently we are influencing the appropriate leading and lagging KPI’s we establish to measure content marketing activity.

We believe effective content marketing is fundamentally a learning engine, providing brands with direct access to critical, business-driving insights. Read more about Magnetic’s point of view on the intrinsic value of publishing at the Content Marketing Institute.

  • Analytics Planning & Set-Up
  • Custom Dashboards
  • ROI Modeling
  • Web & Conversion Rate Optimization
  • User Heat Mapping/Pathing
  • A/B & Multivariate Testing

WE CREATE THE MEDIA

INFLUENCING YOUR AUDIENCE

LET'S TALK!

WE'LL HELP YOU ATTRACT YOUR AUDIENCE.

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