We are
Magnetic.
We’ve Supported Countless Organizations in Building Their Brands and Connecting With Their Customers.
As the marketing landscape evolved, so did our company. Founded in 2011 as a content marketing agency, helping businesses stand out through compelling storytelling and content, we focused on planning, activating and operationalizing against the complex challenges the modern era of content marketing introduced. Today, Magnetic offers much more than content — we deliver full-spectrum marketing support, designed to meet the dynamic needs of small and medium-sized businesses.
Our team is made up of seasoned, entrepreneurial business leaders, strategists, data-driven marketers, creative thinkers and media experts, united by a passion for helping businesses grow. We understand the challenges SMBs face: limited in-house expertise, budget constraints, and the need to compete with larger players. By offering flexible, fractional, and supplementary services, we become an extension of your team — delivering strategic guidance, experienced execution, and measurable results.
Consortium Leadership
david germano
President, Magnetic
David’s career in digital marketing spans almost three decades, focused on helping brands navigate the constantly shifting digital landscape to create experiences that engage and activate audiences in support of strategic marketing objectives.
David created Magnetic Content Studios in 2011, a division of Empower MediaMarketing, one of the largest independent media agencies in the United States. Prior to launching Magnetic, David held director level positions with Barefoot Proximity and Digital Intelligence Group, now MKTG.
David created Magnetic to serve brands in building out and supporting complex, content marketing operations, requiring integration of important investments in content development, technology, data, analytics and media. Magnetics’ engagements with client brands evolved and over the years we found ourselves taking more strategic responsibility of our clients’ marketing operations and orchestrating close collaboration with the freelance community.
David has been in innovator and champion of helping brands outsource more effective marketing solutions, that drive results and efficiencies.
When David’s not helping brands with their content marketing, he is teaching and influencing the next generation of content marketers, whether as an adjunct professor at the University of Missouri’s Reynold’s School of Journalism, or at his alma mater, The University of Cincinnati.
David created Magnetic Content Studios in 2011, a division of Empower MediaMarketing, one of the largest independent media agencies in the United States. Prior to launching Magnetic, David held director level positions with Barefoot Proximity and Digital Intelligence Group, now MKTG.
David created Magnetic to serve brands in building out and supporting complex, content marketing operations, requiring integration of important investments in content development, technology, data, analytics and media. Magnetics’ engagements with client brands evolved and over the years we found ourselves taking more strategic responsibility of our clients’ marketing operations and orchestrating close collaboration with the freelance community.
David has been in innovator and champion of helping brands outsource more effective marketing solutions, that drive results and efficiencies.
When David’s not helping brands with their content marketing, he is teaching and influencing the next generation of content marketers, whether as an adjunct professor at the University of Missouri’s Reynold’s School of Journalism, or at his alma mater, The University of Cincinnati.
fran dicari
Marketing Strategist, Magnetic
Fran Dicari is a seasoned marketing leader and strategist. Starting his career as an engineer before earning his MBA from Columbia University, Fran possesses a rare ability to bridge analytical rigor with creative execution—excelling at research, data analysis, and translating complex market insights into clear strategy.
As a founder of Barefoot Proximity, Fran helped transform the agency into Procter & Gamble’s benchmark digital agency, shaping consumer-centric positioning and content strategies for iconic brands like Swiffer, Febreze, Dawn, Cascade, Head & Shoulders and Always.
Whether pioneering direct-to-consumer marketing programs early in his career or deploying data-driven content marketing for national brands, Fran excels at translating customer journeys into brand narratives that drive long-term equity.
As a founder of Barefoot Proximity, Fran helped transform the agency into Procter & Gamble’s benchmark digital agency, shaping consumer-centric positioning and content strategies for iconic brands like Swiffer, Febreze, Dawn, Cascade, Head & Shoulders and Always.
Whether pioneering direct-to-consumer marketing programs early in his career or deploying data-driven content marketing for national brands, Fran excels at translating customer journeys into brand narratives that drive long-term equity.
Steve Kissing
Chief Storyteller, Magnetic
Steve has spent decades turning complicated and nuanced businesses into stories people actually want to engage with. A writer, PR strategist, and creative director, he built his career inside some of the nation’s most respected agencies, including Barefoot Proximity (a BBDO company), where he was a partner and creative director, and HSR Business-to-Business, which was twice named the nation’s best B2B agency in the country by Advertising Age’s Business Marketing magazine.
Steve also spent ten years as the managing partner of Wordsworth Communications, an award-winning boutique PR firm focused on earned, shared and owned media.
He’s counseled B2B and B2C clients and has been recognized for his clever approaches to advertising, thought leadership, and publicity campaigns.
Steve’s work has earned more than 150 industry awards.
When he isn’t writing for clients, he’s writing for himself. Steve is the author of four books, including a memoir and a graphic novel, and spent five years as a monthly columnist for Cincinnati Magazine, picking up a string of journalism awards in the process.
Steve also spent ten years as the managing partner of Wordsworth Communications, an award-winning boutique PR firm focused on earned, shared and owned media.
He’s counseled B2B and B2C clients and has been recognized for his clever approaches to advertising, thought leadership, and publicity campaigns.
Steve’s work has earned more than 150 industry awards.
When he isn’t writing for clients, he’s writing for himself. Steve is the author of four books, including a memoir and a graphic novel, and spent five years as a monthly columnist for Cincinnati Magazine, picking up a string of journalism awards in the process.
RYAN DERROW
President & CEO, mostlyHUMAN
An Adweek Media All-Star and Media Post Creative Media Award winner, Ryan is a recognized leader in media planning, buying, and analytics. Rising through the account planning ranks, Ryan moved into the digital space and built out that capability for a leading independent agency as digital rose in prominence in client media plans.
From those integrated planning and digital foundations, Ryan went on to develop and lead capabilities in audience research, integrated buying, media automation, and advanced analytics. Founding boutique media & analytics firm mostlyHUMAN in 2023, Ryan and the team bring a sophisticated and high-performing view of activation and analytics to life for clients across categories ranging from CPG to manufacturing, restaurant to retail, DTC to services, and more.
Ryan has managed over $4 Billion in media investment in his career, for clients very large and very small. A builder of “performance systems,” Ryan loves to roll up his sleeves, dig deeply into the audience and performance metrics, and put new paths to growth in front of clients, celebrating their success along the way.
From those integrated planning and digital foundations, Ryan went on to develop and lead capabilities in audience research, integrated buying, media automation, and advanced analytics. Founding boutique media & analytics firm mostlyHUMAN in 2023, Ryan and the team bring a sophisticated and high-performing view of activation and analytics to life for clients across categories ranging from CPG to manufacturing, restaurant to retail, DTC to services, and more.
Ryan has managed over $4 Billion in media investment in his career, for clients very large and very small. A builder of “performance systems,” Ryan loves to roll up his sleeves, dig deeply into the audience and performance metrics, and put new paths to growth in front of clients, celebrating their success along the way.
Erin Wisecup
Principle & Founder MVP
Erin Wisecup is the Principal and Founder of Mary Veda & Partners (MVP), which helps individuals, teams, and companies grow through coaching, strategy, and brand development.
She brings 25 years of leadership experience across CPG, B2B & Retail Brand & Marketing with global, local firms. She’s partnered with Fortune 500 clients and worked shoulder-to-shoulder with founder/owners, giving her an expansive view on how to grow individuals and teams.
Erin has worked with the Cincinnati & Hamilton County Public Library, AMEND, Tire Discounters, Gilman Partners, Strategic Benefits / A Patriot Agency, United Wheels, and FC Cincinnati.
She is a former Board Chair of Crayons and Beyond.
She brings 25 years of leadership experience across CPG, B2B & Retail Brand & Marketing with global, local firms. She’s partnered with Fortune 500 clients and worked shoulder-to-shoulder with founder/owners, giving her an expansive view on how to grow individuals and teams.
Erin has worked with the Cincinnati & Hamilton County Public Library, AMEND, Tire Discounters, Gilman Partners, Strategic Benefits / A Patriot Agency, United Wheels, and FC Cincinnati.
She is a former Board Chair of Crayons and Beyond.
Matt Healy
Founder, dev.phase
Matt Healy is the Director of Development and Founder of dev.phase, a curated team of highly skilled developers.
He enjoys creating elegant solutions to complex problems, and executing it, effectively following best-practice methodologies.
Understanding how impactful well-presented creative can be, he takes great pride in handcrafting polished and engaging experiences.
He enjoys creating elegant solutions to complex problems, and executing it, effectively following best-practice methodologies.
Understanding how impactful well-presented creative can be, he takes great pride in handcrafting polished and engaging experiences.
Ernesto Levy
Principle, ESL Solutions
Ernesto S. Levy is a global business leader with more than two decades of experience building, transforming, and scaling businesses across public companies, private equity environments, and entrepreneurial settings. His career spans consumer packaged goods, wellness, consumer health, and industrial manufacturing, with deep expertise in general management, P&L ownership, brand building, innovation, and organizational transformation.
Ernesto spent the first part of his career at Procter & Gamble, where he held a range of marketing and general management roles across North America and Latin America, including leading multi billion dollar portfolios in oral care, dish care, and beauty. He also held senior leadership roles at Novartis Consumer Health and GSK Consumer Healthcare, where he served as Vice President and Head of Marketing for the Americas.
Most recently, Ernesto served as Chief Executive Officer of Radienz Living, a private equity backed, private label and contract manufacturer serving leading retailers and brands in home care and personal care.
Ernesto spent the first part of his career at Procter & Gamble, where he held a range of marketing and general management roles across North America and Latin America, including leading multi billion dollar portfolios in oral care, dish care, and beauty. He also held senior leadership roles at Novartis Consumer Health and GSK Consumer Healthcare, where he served as Vice President and Head of Marketing for the Americas.
Most recently, Ernesto served as Chief Executive Officer of Radienz Living, a private equity backed, private label and contract manufacturer serving leading retailers and brands in home care and personal care.