Fran’s passion is helping brands build successful marketing programs and he’s been doing so for more than 25 years. Fran started in content marketing before digital began dominating the world of content marketing and he has evolved with the changing landscape ever since.

As the Managing Director of the Waylon Company office in Cincinnati, Fran brought Procter & Gamble the idea of partnering with Prevention Magazine (Rodale Press) to create account specific, direct mail “mini-magazines” filled with audience relevant, brand-building content.

In 1999, Fran joined Barefoot Advertising as partner. Fran helped transform Barefoot Advertising from a traditional agency into Procter & Gamble’s benchmark digital agency, and part of BBDO’s Proximity Network. While at Barefoot Proximity, Fran helped many Procter & Gamble brands like Swiffer, Febreze, Dawn, Cascade, Braun, Head & Shoulders, Always and Luvs create content driven digital experiences. Barefoot Proximity was instrumental in helping Procter & Gamble’s Home Care brands develop Home Made Simple into a multi-platform, content marketing program.

Fran left Barefoot Proximity in 2014 to launch a pediatric speech therapy business, something that he and his family are very passionate about. In 2016, he partnered with Empower’s Magnetic Content Studios to begin working with Visiting Angels, one of the nation’s largest senior assisted living franchisers, to help them transform their approach to marketing by utilizing data-driven, content marketing.