Focused Like an Internal Team.
Powered By a Seasoned Network.
Most Small and Mid-Sized Organizations
Don’t Need Another Marketing Vendor.
They need:
- More strategic marketing leadership
- More integration between marketing, sales, and client management
- More experienced execution
- More accountability for business outcomes
But building an experienced and complete marketing department internally is expensive, at best. It’s more likely cost-prohibitive. That leaves most SMBs lacking in the critical skill areas and skill levels necessary to be strategic, responsive, efficient, and to scale marketing activation appropriately.
So, we built a different model. Actually, over the last 15 years, we’ve evolved into the modern alternative to the marketing department.
We operate as an outsourced marketing department, powered by a carefully curated consortium of senior-level marketing generalists and specialists — assembled around your unique business needs.
Not junior-heavy agency teams. Not strategy consultants who leave after the deck is delivered. A real marketing team. Just built differently.
Our Capabilities
Fractional Marketing Management
We provide ready access to senior-level marketing leadership without the cost of a full-time hire, or lack of executional oversight of a fractional CMO. Magnetic’s marketing management services deliver strategic direction, team management, and hands-on execution, customized to your needs and budget.
Business Strategy
We partner with B2B and B2C business leaders across both service and product categories to uncover business opportunities and solve marketing challenges. By co-creating actionable short- to mid-range business plans, we ensure your marketing investment is timely, right-sized, and focused precisely where it delivers the highest return.
Marketing Strategy
We tailor marketing strategies to the nuances of your business – your story, category dynamics, market position, audience, and resources. From defining your core messaging and audience positioning to mapping multi-channel launch plans, we deliver clear, realistic roadmaps built for measurable performance.
Brand Strategy & Design
Our brand experts establish clear positioning and messaging frameworks that set you apart. We bring that strategy to life through compelling storytelling and distinct visual identities, building unified brand experiences that command attention, deepen customer loyalty, and accelerate growth.
Digital-First Marketing Activation
From interactive experiences and digital products, to CRM and social media, we activate your marketing across digital channels and beyond, to reach, engage and convert your target audience.
Media Planning, Buying & Measurement
We identify the right media mix, manage ad placements, negotiate buys, and measure campaign performance, optimizing every dollar you spend to deliver meaningful return on your advertising spend.
Content Marketing Planning & Production
We provide a suite of supporting services across the content marketing landscape, including communications planning, content and creative production, project management, and analytics, augmenting your existing initiatives and filling resource gaps.
The Work
Why Choose Us:
- Scalable Expertise: Engage high-level marketing talent as needed—no locked-in commitments or limiting overhead.
- SMB-Focused Solutions: We understand the unique challenges of small and medium-sized businesses and build our services with your needs in mind.
- Flexible Engagement: Choose fractional, project-based, or ongoing support tailored to your goals and budget.
- Transparent Impact: Every campaign, strategy, and project is measured, analyzed and reviewed so you always know the value we’re creating.
- Collaborative Approach: We work as an extension of your team, ensuring alignment, efficiency, and shared purpose and success.