In the attention economy, some fundamental shifts are having a massive impact on audience and consumer behavior, and they’re setting the stage for the next wave of challenges for marketing. While it would appear that technology is at the center of these shifts, it is merely the catalyst.

Content is the common theme. These disruptions will continue shifting control over media consumption to the audience. Publishers of all kinds continue to fight for attention by creating more content just as the value of these efforts diminishes; however, the game is changing.

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